The Promotion Store Reveals Answers To the Most Common Questions About Tradeshow Marketing Giveaways
Our tradeshow marketing experts are frequently consulted with variations of the same questions, many of which are addressed on the FAQ page on www.PromotionStore.com. Here, we’ve addressed the most critical of those questions and addressed them below for you.
Is It Necessary To Attend A Tradeshow In Order to Succeed In My Industry?
Absolutely not! It is possible to be successful without marketing at trade shows. However, it is almost impossible for a business to be successful without any form of marketing, and tradeshow marketing is a very effective way to gain additional exposure, collect hot leads, and to network with potential partners and clients.
What About Tradeshow Giveaways…Are They Worth It?
Promotional products and tradeshow giveaways are very attractive to consumers. The most effective tradeshow giveaways are useful items such as pens, staplers, USB drives, etc. There is common concern over how to distribute these items, however, and it’s very important to separate ‘hot leads’ from those who are just seeking a free pen. When working with a tight budget, it might be more effective to utilize an event marketing game such as a cash cube or prize wheel with fewer giveaways and more valuable prizes.
Tradeshow giveaways and event marketing games work to attract attention from attendants, so they are worth every penny spent…even if you only leave with a 50% return of hot leads.
How Do I Choose The Best Tradeshow Giveaways?
There are a variety of options for tradeshow giveaways, but there are only two features that matter most. What consumers care about most is usefulness, and that’s why non-disposable items are most valuable. Pens, for example, provide a limited time of use and can result in attraction marketing (if the pen is passed from one user to another), but are not as effective or carry as big of an impact as a coffee cup or office supplies such as a mouse pad or USB flash drive.
The other feature to consider is relevance. Choosing tradeshow giveaways that would appeal most to a targeted market for you will ensure your investment is well made. Remember that the purpose of a tradeshow giveaway is to increase brand awareness, but a relevant item that has a long life and offers many uses will keep customers aware of your product or services.
Do I Need To Have A Fancy Display At Tradeshows?
You might think that a fancy tradeshow exhibit is all it takes to draw the attention of attendants, but that’s just not the case. If you are working with a restrictive budget, there are far better things to invest in because a fancy display will not provide the full benefits of tradeshow marketing.
The most important tool of tradeshow marketing is a great plan to draw lines of people to your booth, and outstanding sales people who will engage and interact with attendants. At the end of the day, it’s not a flashy display that will leave the biggest impact.
These are just a few of the most frequently asked questions on www.PromotionStore.com. If you don’t see your question listed on our FAQ page, send us an email and we’ll be happy to help.
About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.