Our tradeshow marketing
experts are frequently consulted
with variations of the same
questions, many of which
are addressed on the FAQ
page on
www.PromotionStore.com.
Here, we've addressed the
most critical of those questions
and addressed them below
for you.
Is It Necessary
To Attend A Tradeshow In
Order to Succeed In My
Industry?
Absolutely not! It is possible
to be successful without
marketing at trade shows.
However, it is almost impossible
for a business to be successful
without any form of marketing,
and tradeshow marketing is
a very effective way to gain
additional exposure, collect
hot leads, and to network
with potential partners and
clients.
What About
Tradeshow Giveaways…Are They
Worth It?
Promotional products and
tradeshow giveaways are very
attractive to consumers.
The most effective tradeshow
giveaways are useful items
such as
pens,
staplers,
USB
drives, etc. There is
common concern over how to
distribute these items, however,
and it's very important to
separate 'hot leads' from
those who are just seeking
a free pen. When working
with a tight budget, it might
be more effective to utilize
an event marketing game such
as a
cash
cube or
prize
wheel with fewer giveaways
and more valuable prizes.
Tradeshow
giveaways and event marketing
games work to attract attention
from attendants, so they
are worth every penny spent…even
if you only leave with a
50% return of hot leads.
How
Do I Choose The Best Tradeshow
Giveaways?
There are a variety of options
for tradeshow giveaways,
but there are only two features
that matter most. What consumers
care about most is usefulness,
and that's why non-disposable
items are most valuable.
Pens, for example, provide
a limited time of use and
can result in attraction
marketing (if the pen is
passed from one user to another),
but are not as effective
or carry as big of an impact
as a
coffee
cup or office supplies
such as a mouse pad or USB
flash drive.
The other feature
to consider is relevance.
Choosing tradeshow giveaways
that would appeal most to
a targeted market for you
will ensure your investment
is well made. Remember that
the purpose of a tradeshow
giveaway is to increase brand
awareness, but a relevant
item that has a long life
and offers many uses will
keep customers aware of your
product or services.
Do
I Need To Have A Fancy Display
At Tradeshows?
You might think that a fancy
tradeshow exhibit is all
it takes to draw the attention
of attendants, but that's
just not the case. If you
are working with a restrictive
budget, there are far better
things to invest in because
a fancy display will not
provide the full benefits
of tradeshow marketing.
The
most important tool of tradeshow
marketing is a great plan
to draw lines of people to
your booth, and outstanding
sales people who will engage
and interact with attendants.
At the end of the day, it's
not a flashy display that
will leave the biggest impact.
These
are just a few of the most
frequently asked questions
on
www.PromotionStore.com.
If you don't see your question
listed on our FAQ page, send
us an email and we'll be
happy to help.
